Last night Alabama won the 2016 College Football National Championship, beating the undefeated Clemson Tigers in a nail biter. Looking at these teams, it would not be unusual if you asked yourself, “How did they get here?" How did Alabama recover from an early season loss to rise back up in the rankings to qualify as a top 4 team to beat Michigan State in the playoff and then make it to the National Title game? How did Clemson go undefeated all season and stay ranked #1 in the country to make it past Oklahoma to arrive in Arizona for the National Title game? The answer to these questions gives us a clue into what makes a champion and turns champions into dynasties. Part of that answer is, of course, game film!
Have you ever watched an interview with Alabama’s coach, Nick Saban, when he talks about strategies and watching game film? At whatever program he has been at, he has been diligent at watching game film and 5 National Titles are proof of that. He studies his opponents and their formations and predicts their moves to stack the box or drop back into nickel coverage. I mean, he saw that Clemson was set in a tight front formation that would allow a trick play for an on-side kick because he wanted to keep the momentum. Nick Saban and his staff study the game film that gave his team the insights they need to win.
Even the play calling of Dabo Sweeney of Clemson. He also set up a system for using game film as a significant strategic tool. He saw that Alabama has a weaker secondary and if he could keep his QB in the pocket or scramble to throw that they could make some big plays. When you thought that Alabama would pull away there was another big play by Clemson to bring them back in it. From watching game film, they would determine how to break down defenses and see weaknesses and holes they would take advantage of.
If game film works for football, how can businesses use it?
Win-Loss Analysis is the key to getting your business game on film. What is your company’s winning percentages when coming up against certain companies? When you are able to interview and ask your buyer why they did or did not buy from you, you are gathering information that you did not previously have. Just as coaches do not rely on simply asking their player, “What happened out there?”, businesses cannot rely solely on asking their sales reps to get a 360-degree view of sales opportunities. It requires 3rd party interviews covering all aspects of the sales opportunity (information from the sales reps and from the buyers involved in the sale) to get the best perspective on what actually happened and what can be done to win upcoming opportunities. This “voice of the buyer” approach is the only way you can gather the right business game film to review to make better decisions.
In the end, Alabama won big by being what they always are and what their game film says they are, a 4th quarter team. They will hail for the remaining year as the College Football’s National Champion. If there be anyone out there that does not believe me that they won because of game film, I would like to know, could Alabama have won without it? So, if it works for college sports, why is your company playing without business game film? #RollTide #2016NationalChampions!