Vinay D Cardwell's Story

Vinay Dean Cardwell proudly claims Vancouver, Canada as his hometown. Cardwell came to the US to attend the University of Utah, where he graduated with a degree in International Studies and Economics. He has earned his CGBP-Certified Global Business Professional through NASBITE, his CC-Competent Communicator through Toastmasters and is pursuing a lifelong goal of a Master's Degree in Management from Harvard University. Cardwell’s ethnic and internationally diversified background led him to his career in Competitive Intelligence, Customer Experience and Win Loss Analysis as a Global Sales Consultant to multi-national companies.


Cardwell's 15 plus years of business and sales experience in either running his own businesses, selling for structured global companies or autonomous start-ups has allowed Cardwell to better understand and experience the intricacies of business and what it takes to close deals.


Win Loss Analysis, Customer Experience and Competitive Intelligence are powerful tools that companies can use to better understand their buyers and why they buy. For this and other reasons has brought Cardwell and his talents to work for the global leader of Win Loss Analysis, Customer Experience and Competitve Intelligence, Primary Intelligence.